Doña Luciana Alfajorcita

Dulce de leche, cornstarch, and the everyday elegance of an Argentine classic.

Doña Luciana Alfajorcita grew up in Argentina where alfajores were not a specialty item — they were everywhere. In every kiosco, every bakery, every grandmother’s kitchen. The alfajor is Argentina’s most beloved sweet and opinions on the correct version are held firmly: the cookies must be made with cornstarch so they crumble at the right pressure, the dulce de leche must be the proper consistency, and the ratio of cookie to filling must be balanced. Luciana learned these standards early and has never deviated from them.

Her work centers on Argentine confectionery tradition — alfajores made with maicena cornstarch cookies sandwiched with homemade dulce de leche and finished with powdered sugar or chocolate coating, rogel layered with dulce de leche and crisp pastry and cut at the table, and facturas the Argentine pastry case staples made fresh each morning. Luciana understands that Argentine pastry carries Spanish, Italian, and French immigrant influence alongside its own distinct dulce de leche tradition — a combination that produced one of South America’s richest baking cultures.

In Universo da Doçura, Doña Luciana represents a pastry tradition that is confident, generous, and built around dulce de leche as both ingredient and philosophy. Her alfajores are always made with cornstarch. Her dulce de leche is always homemade.


Regional Roots